Our Platform

Today’s physicians have changed.  They’re predominantly going online to better understand your brand/product. With your sales force shut out of physician office and your intelligence on them minimal, you’ll need to provide highly relevant and targeted content with each individual physician based on their specific needs and interests. To do this manually is complex, time consuming, ineffective and costly. Thats where a marketing operating system like MediklyOS comes in handy. It will not only help you understand each physician, but also guide that unique conversation based on their specific needs, preferences and where they are in the life cycle.

MediklyOS is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution such as Veeva, Cegedigm or Salesforce.com.

MediklyOS was built to be versatile & able to integrate with existing systems our clients may already be using.  MediklyOS can integrate and provide access with various CRMs through an Application Programming Interface (API).  When you combine the powerful capabilities of your CRM system, (like Veeva, Salesforce.com, Cegedigm) with MediklyOS, you align your sales and marketing goals, get an insight into your leads at each stage of the sales cycle and accurately measure your marketing campaign’s ROI.

The Goal of a CRM Platform

At its core, CRM platforms were developed to assist a company or brands sales force with tracking and targeting opportunities to deepen and extend the company’s existing customer relationships. A CRM platform is now an integral application for tracking, analyzing and managing the performance of sales teams — providing key insights into metrics such as ‘time to close’ and win/loss rate. And while there is immense intelligence in a CRM system, there is virtually no way to take actions based on this intelligence that are meaningful to marketing’s role.

A CRM platform such as Veeva, Salesforce.com and Cegedigm is exceptional at helping manage physicians at an account level and great at supporting and managing an efficient sales force, but not necessarily at tracking each physician interaction at every turn (and channel) and providing a strong marketing functionality thats needed true for one-on-one engagement.

The Goal of a Marketing Automation Platform

In todays age of the empowered physician, marketers need to provide highly targeted and relevant engagement for each and every physician.  MediklyOS serves as the technology infrastructure you need to engage a physician on his/her own terms and at his/her own pace — via the Physician Value IndexTM, segmentation, routing and automated campaign management. MediklyOS does this through the following capabilities:

1. Track and monitor your engagement with physicians;
2. Semantically serves up content offers and/or responds to physician-initiated page views, downloads and requests for information;
3. It ‘learns’ from ongoing interactions with each physician, developing an understanding of where (s)he is in the sales process;
4. It uses such intelligence to nurture physicians;
5. And it eventually manages and automations the hand-off of a marketing qualified physician from the marketing to the sales organization/aspect.

This ultimately makes sure that sales engages with a prospective physician only when the time is right … and with the physician already having been nurtured and educated on your brand/company.

We will provide 1 user with administrative access at the time of MediklyOS platform activation. The admin account holder has the authority to then delegate sub-users, their roles & their level(s) of access.

Though campaign success is based upon achieving the particular goals you’d like (is it a number of prescriptions written? Level of awareness amongst your audience? Number of patients treated?), MediklyOS does provide measures that can help you determine how well you are doing relative to goals you established at the start. Visit the “Benchmarks” section or the “Segments” section in your Medikly dashboard to set measurable goals for your team, keep yourself on track, and see how you fare against industry benchmarks.