Medikly gives marketers real-time, multi-channel insights into the digital behaviors and needs of physicians
NEW YORK, NY, September 24, 2013: Medikly, Inc. (Medikly), an innovative provider of physician engagement solutions, today announced the expansion of its agreement with inVentiv Health, Inc. (inVentiv), a leading global provider of best-in-class clinical, commercial, and consulting services to the healthcare industry.
Medikly’s digital technology helps healthcare marketers identify healthcare providers (HCPs) online and measure their interactions on websites, in emails, on social media channels, and on mobile to optimize multichannel marketing campaigns. The company’s platform helps uncover the online behaviors of HCPs, map their influence among peers, and provide insights into engagement patterns on different channels, among different audiences, and by specialties. An understanding of HCP profiles and preferences enables marketers to personalize messaging, increase targeting, and design new tactics to increase the efficiency and effectiveness of their multichannel marketing campaigns.
This agreement extends the use of the Medikly platform by inVentiv from clinical trial recruitment into marketing.
“With Medikly’s platform, we are adding groundbreaking capabilities that provide our experts in digital analytics and marketing with automation tools to measure online interactions of HCPs,” said Steve Roycroft, Executive Vice President of inVentiv Health. “With this insight, we can develop even more targeted and effective multichannel detailing campaigns to elevate the success of our clients’ brands.”
New technologies have ushered in an era in which HCPs want and expect companies to engage them on their terms. To stay relevant, healthcare organizations must manage enormous amounts of fragmented data, understand its implications then generate insights to optimize messages, media channels, and relationships. Many healthcare companies remain unprepared to leverage data-driven insights and incorporate social into their marketing, missing opportunities to better connect with their customers.
“We all know there has been an explosion in the number of digital channels and an overwhelming increase in the volume, velocity, and variety of digital data being generated. With Medikly, inVentiv will be better able to provide its clients with the digital engagement preferences of HCPs that in turn will help its clients make decisions faster and develop deeper, more engaged relationships,” says Venkat Gullapalli, MD, CEO and Founder of Medikly. “This alliance enables Medikly to leverage inVentiv’s significant reach in this space and provides us access to a deep understanding of the way healthcare providers interact with content, whether online or off, via mobile or social, and will ultimately help marketers understand the where, when, and how to optimize their marketing spend.”
Medikly is pharma’s first and only unified, cloud-based platform that helps brands better reach, engage, and understand physicians across multiple touchpoints. Medikly’s platform goes beyond current technology solutions by delivering deeper content, interactive experiences, and a robust set of measurable and actionable big data analytics. For more information, visit www.medikly.com or email firstname.lastname@example.org, and follow us on Twitter handle @medikly.
ABOUT INVENTIV HEALTH
inVentiv Health, Inc. is a leading global provider of best-in-class clinical, commercial and consulting services to the life sciences industry. inVentiv offers convergent services that accelerate the performance of companies working to improve human life. In 40 countries around the world, inVentiv’s 12,000 employees work with more than 550 pharmaceutical, biotech and device companies, as well as companies that see health as a central part of their mission. inVentiv Health, Inc. is privately owned by inVentiv Group Holdings, Inc., an organization sponsored by affiliates of Thomas H. Lee Partners, L.P., Liberty Lane Partners and members of the inVentiv management team. inVentiv Health helps clients transform promising ideas into commercial reality.Google+