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		<title>Improve Outcomes, Track Engagement and Enhance Retention</title>
		<link>http://medikly.com/2012/02/24/going-beyond-traditional-outcomes/</link>
		<comments>http://medikly.com/2012/02/24/going-beyond-traditional-outcomes/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 21:09:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kampus.medikly.com/?p=5584</guid>
		<description><![CDATA[<p>As a one-of-a-kind, e-learning reporting tool, our Kampus Dashboard takes the guesswork out of your e-learning assessment and outcomes and allows you to see what&#8217;s happening in your courses and activities at a granular level.  The learning metrics measured are designed to increase your e-learning effectiveness, learner engagement and satisfaction, improve course impact, and optimize retention rates through the collection and analysis of learner data.</p> Not your average dashboard <p>With over 75+ meaningful metrics and thousands of combinations of data-sets, you will have all the data you need to analyze your medical education. We combine data from a variety of sources such as activity streams, assessments and user interaction to give you an accurate snapshot of what&#8217;s going on in each course at both a user and content level.  Some ...]]></description>
			<content:encoded><![CDATA[<p>As a one-of-a-kind, e-learning reporting tool, our Kampus Dashboard takes the guesswork out of your e-learning assessment and outcomes and allows you to see what&#8217;s happening in your courses and activities at a granular level.<span id="more-5584"></span>  The learning metrics measured are designed to increase your e-learning effectiveness, learner engagement and satisfaction, improve course impact, and optimize retention rates through the collection and analysis of learner data.</p>
<hr style="width: 100%;" />
<h5>Not your average dashboard</h5>
<p>With over 75+ meaningful metrics and thousands of combinations of data-sets, you will have all the data you need to analyze your medical education. We combine data from a variety of sources such as activity streams, assessments and user interaction to give you an accurate snapshot of what&#8217;s going on in each course at both a user and content level.  Some of the key features of the dashboard are:</p>
<p style="padding-left: 30px;"><strong>Content-Based Analytics</strong>:  Optimize your content and education by showing what content is getting the most attention in an activity.  Report how learners are spending time in your activity.</p>
<p style="padding-left: 30px;"><strong>Course/Activity Evaluation</strong>:  Collect objective evaluations of impact and effectiveness through course reviews/ratings</p>
<p style="padding-left: 30px;"><strong>Multiple Metric</strong>s:  Measure engagement,  impact, outcomes, satisfaction, and numerous other metrics (i.e., average/total learner engagement, faculty assessment, perceived bias, likelihood to recommend, popular course content, content satisfaction rating, practice relevance).</p>
<p style="padding-left: 30px;"><strong>Measurable Objectives</strong>:  Tie your learning objectives to course outcomes to determine the impact of an activity.</p>
<p style="padding-left: 30px;"><strong>Performance Comparison</strong>:  Assess and compare learner progress to past performance as well as comparing them against their peers.  You can segment data by location, specialty, discipline, organization etc.</p>
<p style="padding-left: 30px;"><strong>Export Data</strong> &#8211; Track, print, or export key data for more advanced analysis or manipulation. Export in multiple formats (ie, images pdf, xls, csv, json, rss and xml).</p>
<div class="one_half">
<p><img class="alignnone size-full wp-image-3386" style="padding: 3px; box-shadow: 1px 1px #dededd; border: 1px solid #dededd;" title="Learner Satisfaction:  Per Course" src="http://kampus.medikly.com/wp-content/uploads/2011/07/analytics41.png" alt="" width="289" height="115" /></p>
</div>
<div class="one_half">
<p><img class="alignnone size-full wp-image-3387" style="padding: 3px; box-shadow: 1px 1px #dededd; border: 1px solid #dededd;" title="Learner Engagement:  Per Course" src="http://kampus.medikly.com/wp-content/uploads/2011/07/analytics3b.png" alt="" width="289" height="115" /></p>
</div>
<div class="one_half">
<p><img class="alignnone size-full wp-image-3385" style="padding: 3px; box-shadow: 1px 1px #dededd; border: 1px solid #dededd;" title="Course Activity:  By Day and Hour" src="http://kampus.medikly.com/wp-content/uploads/2011/07/analytics1-copy.png" alt="" width="289" height="115" /></p>
</div>
<div class="one_half">
<p><img class="alignnone size-full wp-image-3388" style="box-shadow: #dededd 1px 1px; border-width: 1px; border-color: #dededd; border-style: solid; padding: 3px;" title="Learner Engagement:  Per Course" src="http://kampus.medikly.com/wp-content/uploads/2011/07/analytics3a.png" alt="" width="289" height="115" /></p>
</div>
<hr style="width: 100%; color: #dededd;" />
<h4>Value of Real-time Academic Analytics</h4>
<p>As we start to see an ever growing need for accountability, reports from the Kampus Dashboard provide you real-time actionable intelligence, by helping you improve the education, learning, and outcomes in the following ways:</p>
<p style="padding-left: 30px;"><strong>Predicting and Improving Learner Retention:  </strong>Identify and develop personalized interventions for your learners that are the &#8216;least-active&#8217; in a course or activity.</p>
<p style="padding-left: 30px;"><strong>Enhancing Recruitment and Registration</strong>:  Analyze data and develop customized recruitment and registration strategies/tactics to enhance conversion rates.</p>
<p style="padding-left: 30px;"><strong>Improving Learner Engagement and Outcomes</strong>:  Identify your inactive or at-risk learners and assess which formats and interventions have the best impact on learner outcomes.</p>
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		<title>Our Medikl Partners Program</title>
		<link>http://medikly.com/2012/01/18/our-medikl-partners-program-2/</link>
		<comments>http://medikly.com/2012/01/18/our-medikl-partners-program-2/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 19:32:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kampus.medikly.com/?p=5772</guid>
		<description><![CDATA[<p>As a result of our incredible growth and ongoing demand for our solutions and services, we&#8217;re happy to announce the launch of our Medikl Partners Program, which enables organizations to quickly and easily increase revenues in a competitive and undifferentiated marketplace by capitalizing on Medikly&#8217;s unique social learning platform, Kampus.</p> <p>The new Medikl Partners Program allows organizations to offer added value to their new and existing accounts by offering our innovative and next-generation learning solutions to their clients and commercial supporters, which in turn will provide significant revenue opportunities as well as help them maintain a competitive advantage.   Our partners can take advantage of the many additional benefits that come with the program, including technical and marketing updates, training guides, marketing materials and more. Lastly, regular product information and early access ...]]></description>
			<content:encoded><![CDATA[<p><span style="direction: ltr;">As a result of our incredible growth and ongoing demand for our solutions and services, we&#8217;re happy to announce the launch of our Medikl Partners Program, which enables organizations to quickly and easily increase revenues in a competitive and undifferentiated marketplace by capitalizing on Medikly&#8217;s unique social learning platform, Kampus.</span></p>
<p>The new Medikl Partners Program allows organizations to offer added value to their new and existing accounts by offering our innovative and next-generation learning solutions to their clients and commercial supporters, which in turn will provide significant revenue opportunities as well as help them maintain a competitive advantage.   Our partners can take advantage of the many additional benefits that come with the program, including technical and marketing updates, training guides, marketing materials and more. Lastly, regular product information and early access to new products, releases and updates ensure that all of our partners have a distinct sales advantage. One of the main advantages of the program is that the end client belongs to the partner and as such the partner holds all rights over the customer.</p>
<p><span style="font-size: 14px; color: #cd1000;">Eligibility</span></p>
<p>Becoming a member of the Medikl Partners Program is easy and there&#8217;s no cost involved.  We currently offer two types of partnership categories, a Channel Partner or a Referral Partner.</p>
<p>To be eligible for the Channel Partner, the partner must meet the following requirements:</p>
<ul>
<li>Be a medical education provider that provides educational services and/or products to appropriate customers and commercial supporters</li>
<li>Have an established track record to sell applicable products</li>
<li>Have trained sales representatives</li>
</ul>
<p>The Referral Partner category is for individual consultants or organizations that introduce <span style="color: #cd1000;">Kapmus</span> to their current clients, customers or commercial supporters.</p>
<p>More information on the <a href="http://www.getkampus.com/partnership-program/">Medikl Partners Program is available here</a>. <a href="http://www.getkampus.com/partner-form/">Click here </a>to apply for the program.</p>
<p>&nbsp;</p>
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		<title>DALE Assessment Survey:  Early Results</title>
		<link>http://medikly.com/2011/09/30/dale-initiative-early-results-from-the-assessment-survey/</link>
		<comments>http://medikly.com/2011/09/30/dale-initiative-early-results-from-the-assessment-survey/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 05:09:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://kampus.medikly.com/?p=5062</guid>
		<description><![CDATA[<p>The preliminary results are in! We just received early results from a survey that kicks off a new educational activity, the Diabetes Action Lab Initiative (DALE) . We’re excited about this activity, which starts with the assessment survey and then continues with educational interventions that integrate what was learned from the assessment survey. “The goal of the survey was to assess the knowledge and attitudes of participating clinicians relative to guideline adherence and diabetes management of patients with varying backgrounds, socioeconomic levels, cultural backgrounds, and beliefs,” said Lenora Lorenzo, DNP, FNP, ADM-NP, CDE, of the American Academy of Nurse Practitioners and co-course director for DALE. “So far, we’ve heard from 48 of the 175 clinicians who enrolled in the activity and completed the survey.” The survey covered diabetes-related topics such as:</p> <p style="padding-left: 30px;">+      Pathophysiology ...]]></description>
			<content:encoded><![CDATA[<p>The preliminary results are in! We just received early results from a survey that kicks off a new educational activity, the <span style="color: #000000;">Diabetes Action Lab Initiative (DALE)</span> . We’re excited about this activity, which starts with the assessment survey and then continues with educational interventions that integrate what was learned from the assessment survey. <span id="more-5062"></span>“The goal of the survey was to assess the knowledge and attitudes of participating clinicians relative to guideline adherence and diabetes management of patients with varying backgrounds, socioeconomic levels, cultural backgrounds, and beliefs,” said <span style="color: #000000;">Lenora Lorenzo, DNP, FNP, ADM-NP, CDE</span>, of the <span style="color: #000000;">American Academy of Nurse Practitioner</span>s and co-course director for DALE. “So far, we’ve heard from 48 of the 175 clinicians who enrolled in the activity and completed the survey.” The survey covered diabetes-related topics such as:</p>
<p style="padding-left: 30px;">+      Pathophysiology of type 2 diabetes<br />
+      Recognition of comorbid conditions and their impact on patient outcomes<br />
+      Differential diagnos<br />
+      Relevance to adherence to treatment guidelines and their impact on patient outcomes<br />
+      Relevance of a patient-centric approach to managing diabetes<br />
+      Cultural factors and their influence on communications and adherence</p>
<hr style="border: 1px dotted #dededd;" width="100%" />
<p><strong>The results so far (some expected)</strong></p>
<hr style="border: 1px dotted #dededd;" width="100%" />
<p>One of our more surprising discoveries was that although cultural factors were considered highly important, only 27% of respondents associated therapeutic alliance &#8211; a relationship that suggests patient-provider negotiation, agreement between patient and provider, and patient involvement in clinical decisions &#8211; with use of and adherence to medication regimens.</p>
<p style="padding-left: 30px;">+      Almost 87% of survey participants said that patients&#8217; cultures and traditions factor into their decisions about accepting pharmaceutical treatment and weight loss programs.<br />
+      90% agreed that cultural beliefs and attitudes about diabetes treatment affect adherence to medication regimens and therapeutic recommendations.<br />
+      Significantly, almost 80% of those surveyed told us that combination therapy is more beneficial to patients with T2DM than mono-therapy.<br />
+      86% noted that complex medication regimens, propensity for weight gain associated with some regimens, cost, and lack of patient understanding about the importance of treatment were all barriers to medication adherence.<br />
+      75% of our sample felt T2DM currently exerts a significant impact on their practice.<br />
+      95% believe that it will have a significant impact in the next 5 years or so.</p>
<p><span style="color: #000000;">IMAGE 1:</span><br />
<img class="alignnone size-full wp-image-4916" title="DALE Assessment Survey Preliminary Results" src="http://kampus.medikly.com/wp-content/uploads/clearspace//2011/09/dale_course_assessment_survey1-e1317322670159.png" alt="" width="620" height="154" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="color: #000000;">IMAGE 2:</span></p>
<p><img class="alignnone size-full wp-image-4916" title="DALE Assessment Survey Preliminary Results" src="http://kampus.medikly.com/wp-content/uploads/clearspace//2011/09/dale_course_assessment_survey1-e1317322670159.png" alt="" width="620" height="154" /><br />
<strong></strong></p>
<hr style="border: 1px dotted #dededd;" width="100%" />
<p><strong>Thoughts so far</strong></p>
<hr style="border: 1px dotted #dededd;" width="100%" />
<p>The results of the survey been a bit telling. Though clinicians are evaluating newly diagnosed patients appropriately and awareness of treatment options is high, the following areas need much improvement (as the data shows so far).</p>
<p style="padding-left: 30px;">+      Patient adherence to therapeutic recommendations and medication regimens levels.<br />
+      Understanding the relationship between therapeutic alliance &#8211; patient involvement in clinical decisions &#8211; and adherence to therapeutic regime.<br />
+      Use of a patient-centric approach to medical practice to ensure that focus is on patients and incorporates a collaborative, team approach to patient care3. Increased awareness of cultural competence among clinicians.<br />
+      Cultural competence can be a key to establishing a therapeutic alliance and enhancing patient involvement in clinical decisions.</p>
<p>“The preliminary results of the DALE assessment survey are evidence that clinicians are doing a good job in many areas but need assistance in others. I am excited to see if these results will change as more surveys are completed,” added <span style="color: #000000;">Joel Zonszein, MD, CDE, FACE, FACP, of Albert Einstein College of Medicine</span> and co-director of DALE.</p>
<p>Stay tuned! We’ll continue to update this blog as more survey results come in. Then we’ll implement the remaining results into the DALE initiative. And DALE is still open – <a href="http://www.medikly.org/pg/reg/mddale_a">register</a> and get started on this exciting CME activity today!</p>
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		<title>THE DALE INITIATIVE</title>
		<link>http://medikly.com/2011/08/25/dale-initiative-diabetes-education-made-social-2/</link>
		<comments>http://medikly.com/2011/08/25/dale-initiative-diabetes-education-made-social-2/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 12:17:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Albert Einstein College of Medicine]]></category>
		<category><![CDATA[American Academy of Nurse Practitioners]]></category>
		<category><![CDATA[assessment survey]]></category>
		<category><![CDATA[cme]]></category>
		<category><![CDATA[DALE Initiative]]></category>
		<category><![CDATA[Joel Zonszein]]></category>
		<category><![CDATA[Kampus]]></category>
		<category><![CDATA[Lenora Lorenzo]]></category>
		<category><![CDATA[medical education]]></category>
		<category><![CDATA[social learning]]></category>

		<guid isPermaLink="false">http://kampus.medikly.com/?p=3419</guid>
		<description><![CDATA[<p style="text-align: left;">When we wanted to launch the Medikly platform for continuing education courses, we wanted to kick off with a unique and enriching course that would have a great impact on healthcare providers.  Lucky for us, we had the perfect course that fit the bill: the <a href="http://us2.campaign-archive2.com/?u=f3f1ef93d50ab2ee87fe4ac96&#38;id=d082ed8d8f">Diabetes Action Lab Educational (DALE) initiative</a> – a course we developed with the <a href="http://www.einstein.yu.edu/home/default.asp">Albert Einstein College of Medicine</a> and the <a href="http://www.aanp.org/AANPCMS2">American Academy of Nurse Practitioners</a>.</p> <p style="text-align: left;">DALE is a diabetes management CME/CE activity that uses social learning tools to enhance the learning experience. The course is open to healthcare practitioners who help diabetic patients, such as endocrinologists, primary care physicians, diabetologists and nurse practitioners. DALE focuses on non-traditional learning methods and interactive formats, including wikis, blogs, bookmarks, audio casts, ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">When we wanted to launch the Medikly platform for continuing education courses, we wanted to kick off with a unique and enriching course that would have a great impact on healthcare providers.  <span id="more-3419"></span>Lucky for us, we had the perfect course that fit the bill: the <a href="http://us2.campaign-archive2.com/?u=f3f1ef93d50ab2ee87fe4ac96&amp;id=d082ed8d8f">Diabetes Action Lab Educational (DALE) initiative</a> – a course we developed with the <a href="http://www.einstein.yu.edu/home/default.asp">Albert Einstein College of Medicine</a> and the <a href="http://www.aanp.org/AANPCMS2">American Academy of Nurse Practitioners</a>.</p>
<p style="text-align: left;">DALE is a diabetes management CME/CE activity that uses social learning tools to enhance the learning experience. The course is open to healthcare practitioners who help diabetic patients, such as endocrinologists, primary care physicians, diabetologists and nurse practitioners. DALE focuses on non-traditional learning methods and interactive formats, including wikis, blogs, bookmarks, audio casts, PDFs and course libraries, to make the learning experience compelling for each participant.</p>
<p style="text-align: left;"><strong>No Magic Answers</strong></p>
<p style="text-align: left;">“There are no magic answers to helping diabetes patients, and most healthcare providers share the same concerns,” said Joel Zonszein, MD, CDE, FACE, FACP, of Albert Einstein College of Medicine who serves as DALE course director. “With the novel Kampus platform from Medikly, practitioners can share experiences in a lively and friendly environment – exchanging ideas, facilitating learning and, most importantly, improving patient care.”</p>
<p style="text-align: left;">The instructional design is unique for a CME/CE activity, allowing users to interact, share, ask questions and enhance their learning experiences. For example, within the course, a DALE participant openly asked about the aspirin regimen for diabetics. “Through real-time notifications and alerts, Joel and I were able to provide evidence-based responses to help this learner” said Lenora Lorenzo, DNP, FNP, ADM-NP, CDE, of the American Academy of Nurse Practitioners and co-course director for DALE. “Where else can healthcare providers securely ask these types of questions in a collaborative manner? It’s a great benefit of using the Kampus platform to engage and improve individual and group learning experiences.</p>
<p style="text-align: left;"><strong>What to Expect</strong></p>
<p style="text-align: left;">In addition, the first phase of the DALE Initiative, a survey assessing current knowledge and attitudes of DALE participants allowed learners to compare their results with other course participants, see and connect with learners who had similar clinical knowledge and attitudes regarding diabetes management, comment and provide feedback on the survey and socially share their results with both course participants and their peers from external sites and networks.  Our next blog post will provide preliminary data and conclusions from the survey&#8230;so stay tuned!!</p>
<p style="text-align: left;">And as the first phase draws to a close, and soon, we will be releasing Phase II, which includes new multi-media content and activities. We invite all healthcare practitioners who assist diabetes patients to <a href="http://www.medikly.org/pg/reg/mddale_a">enroll for the course</a> and begin interacting with their peers. Check out the “DALE at a glance” box for more information about this CME/CE activity.</p>
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		<title>Nephrology Care Initiative</title>
		<link>http://medikly.com/2011/08/12/introducing-the-nephrology-care-initiative-combining-social-learning-with-nephrology-education-2/</link>
		<comments>http://medikly.com/2011/08/12/introducing-the-nephrology-care-initiative-combining-social-learning-with-nephrology-education-2/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 08:30:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[cme]]></category>
		<category><![CDATA[Hopkins]]></category>
		<category><![CDATA[mediklPortfolio]]></category>
		<category><![CDATA[Nephrology]]></category>
		<category><![CDATA[Nephrology Care Initiative]]></category>
		<category><![CDATA[social learning]]></category>

		<guid isPermaLink="false">http://medikly.com/?p=3117</guid>
		<description><![CDATA[<p style="text-align: justify;">We’re very excited to announce the launch of the <a href="http://www.medikly.org/pg/reg/nephrology">Nephrology Care Initiative (NCI)</a> in partnership with <a href="http://www.hopkinsmedicine.org/">Johns Hopkins University School of Medicine</a>.  NCI is a Performance Improvement-Continuing Medical Education (PI-CME) activity designed to assess and improve the practice performance of primary care physicians, nephrologists and other healthcare providers who manage patients with secondary hyperparathyroidism (sHPT). The performance outcomes of the course are tied to improving the patient-centered care and appropriate management of sHPT patients.</p> <p style="text-align: justify;"><strong>Educational Design</strong></p> <p style="text-align: justify;">NCI is divided into three stages for its learners: a baseline performance assessment, a series of educational interventions and a performance re-evaluation. Additionally, learners will be able to access, share and exchange faculty- and user-generated content by utilizing discussion forums, shared note-taking, embeddable assessments, comments, blogs ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-size: small;">We’re very excited to announce the launch of the <a href="http://www.medikly.org/pg/reg/nephrology">Nephrology Care Initiative (NCI)</a> in partnership with <a href="http://www.hopkinsmedicine.org/">Johns Hopkins University School of Medicine</a>.  NCI is a Performance Improvement-Continuing Medical Education (PI-CME) activity designed to assess and improve the practice performance of primary care physicians, nephrologists and other healthcare providers who manage patients with secondary hyperparathyroidism (sHPT). The performance outcomes of the course are tied to improving the patient-centered care and appropriate management of sHPT patients.<span id="more-4776"></span></span></p>
<p style="text-align: justify;"><strong><span style="font-size: small;">Educational Design</span></strong></p>
<p style="text-align: justify;"><span style="font-size: small;">NCI is divided into three stages for its learners: a baseline performance assessment, a series of educational interventions and a performance re-evaluation. Additionally, learners will be able to access, share and exchange faculty- and user-generated content by utilizing discussion forums, shared note-taking, embeddable assessments, comments, blogs and wikis.  It’s what we call “Nephrology Education Made Social.”</span></p>
<p style="text-align: justify;"><strong><span style="font-size: small;">medPORTFOLIO</span></strong></p>
<p style="text-align: justify;"><span style="font-size: small;">In addition to the social media aspects of the platform, NCI users can take advantage of the <span style="color: #000000;">medPORTFOLIO</span>. The <span style="color: #000000;">medPORTFOLIO</span> allows learners to track, measure and archive their current and future learning, providing clear evidence that learning has taken place. Now, healthcare providers can provide “hard facts” on what they learned from a CME activity!</span></p>
<p style="text-align: justify;"><span style="font-size: small;">NCI is open to all healthcare providers and is a complimentary CME activity. Using our stealth login page, it only takes a moment to <a href="http://www.medikly.org/pg/reg/nephrology">register</a> for NCI. We hope to see you there!</span></p>
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		<title>Is Medical Education Ready for Social Media</title>
		<link>http://medikly.com/2010/03/17/blog-content-1-2/</link>
		<comments>http://medikly.com/2010/03/17/blog-content-1-2/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 19:21:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[cme]]></category>
		<category><![CDATA[continuing medical education outcomes]]></category>
		<category><![CDATA[medical education]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[<p>Medical Education hasn&#8217;t changed much in the past few decades. Sure, we have the internet,  CD-ROMs and DVD-ROMs, but when you take into account how its implemented, there&#8217;s always  a <strong>very</strong> static and non-dynamic aspect to medical education.    For example, most current programs consist of a set course format(s), a set faculty, a set time, place and location.   Education in any form is geared for a big change, as learning becomes not about handouts, lectures, or workshops, but more about using platforms such as blogs, wikis, forums, <a href="http://www.convergemag.com/edtech/Google-Voice-Helps-Students-Learn-Spanish.html">google voice</a> and <a href="2digiti.com/blog">mobile messaging</a>.  Even now, there are platforms such as twitter, facebook, <a href="http://2digiti.com">text messages</a>, blogs, <a href="http://www.thedoctorschannel.com/">The Doctors Channel</a> and  <a href="www.quantiamd.com">QuantiaMD</a> that provide  education to healthcare providers.  And as educational providers planners who have been raised on ...]]></description>
			<content:encoded><![CDATA[<p>Medical Education hasn&#8217;t changed much in the past few decades. Sure, we have the internet,  CD-ROMs and DVD-ROMs, but when you take into account how its implemented, there&#8217;s always  a <strong>very</strong> static and non-dynamic aspect to medical education.    For example, most current programs consist of a set course format(s), a set faculty, a set time, place and location.   Education in any form is geared for a big change, as learning becomes not about handouts, lectures, or workshops, but more about using platforms such as blogs, wikis, forums, <a href="http://www.convergemag.com/edtech/Google-Voice-Helps-Students-Learn-Spanish.html">google voice</a> and <a href="2digiti.com/blog">mobile messaging</a>. <span id="more-3505"></span> Even now, there are platforms such as twitter, facebook, <a href="http://2digiti.com">text messages</a>, blogs, <a href="http://www.thedoctorschannel.com/">The Doctors Channel</a> and  <a href="www.quantiamd.com">QuantiaMD</a> that provide  education to healthcare providers.  And as educational providers planners who have been raised on traditional media and formats,  we will need to understand how to integrate social media strategies into our programs where we are essentially focus on the key areas, &#8230;audience generation/awareness, education, and outcomes.</p>
<p>A excerpt from the ebook <a href="http://www.ready2spark.com/2010/01/social-media-events-free-ebook.html">Social Media in Events: 2010</a> does a great job in conveying how an audience can and will use social media.  The examples become especially relevant in medical education, as we will need to adapt quickly by understanding what social media is, how healthcare providers are using social media and developing various strategies to effectively engage, educate and assess them.</p>
<p style="padding-left: 30px;"><strong>Attendees will not wait for microphones to ask questions. They will text or tweet those questions as they think of them.</strong> Attendees will not wait until the end of a session to ask questions that came up in the first five minutes of the presentation. This does not mean that the speaker has to stop his presentation to answer the questions. Rather, there should be a mechanism to send questions to the speaker in real time.</p>
<p style="padding-left: 30px;"><strong>Attendees will answer questions for the speaker &#8211; while she is talking.</strong> If the questions for the speaker are streamed through the backchannel, these questions will be available to all attendees. E-learning research tells us that it is every likely that attendees will start answering each other’s questions, while the speaker (instructor) is still talking.</p>
<p style="padding-left: 30px;"><strong>Attendees will tell you that the speaker stinks, the ice sculpture is melting and the croissants are stale &#8211; in real time.</strong> With Social Media, the feedback can be instant and shared with everyone. You should be prepared to adapt your onsite operations to this new reality.</p>
<p style="padding-left: 30px;"><strong>Attendees will expect to connect with other delegates before, during and after the event.</strong> Time is precious. Rather than nametag surf through the crowd, attendees will setup meetings with like-minded delegates before the event. After the event they will want to keep the conversation going.  It will be important that events help them stay connected and translate their face-to-face contacts back into the digital world.</p>
<p style="padding-left: 30px;"><strong>Virtual attendees will start using social media to engage with your content and the onsite face-to-face attendees.</strong> Social Media and other digital technologies will help virtual attendees join the onsite discussion. They will do this from 3,000 miles away. It will be important to make the experience inclusive and collaborative for all attendees.</p>
<p style="padding-left: 30px;"><strong>Attendees will want a voice in the discussion, learning and decision making process.</strong> The gap between the experts that are speaking on stage and the amateurs in the audience has never been smaller. Attendees are well educated, informed and have information at their fingertips. As this gap continues to shrink, attendees will expect to be part of the discussion, learning and decision making processes. No more speakers talking and attendees listening!</p>
<p style="padding-left: 30px;"><strong>New events will emerge from online communities </strong>. It is easier than ever to create an online group, build an audience and start discussions. However, there is still a strong desire for members to meet face-to-face. In 2009, we saw many new events created around Twitter. In the coming years, we will see many more events emerge out of online communities. Equally important, events that do not embrace online communities will be hurt and maybe even close.</p>
<p style="padding-left: 30px;"><strong>Attendees will register for your event if their contacts are attending.</strong> In the future, knowing if friends or business associates are attending an event will become part of the attendee’s decision process. Social media tools that check to see if my Linkedin connections, Twitter followers or Facebook friends are attending an event already exist. Over time, I think that we will see more of these tools implemented in events.</p>
<p style="padding-left: 30px;"><strong>Events will become communities that last for weeks and months rather than a few short days.</strong> Event specific social networks, create a social hub where we can start conversations before events and continue them long after the event finished.  Creating a social space where attendees can network and discuss trends, hot topics, industry (or business) challenges and best practices will be extend the life of your event.</p>
<p style="padding-left: 30px;"><strong>Sharable content will be the way that your event is discovered by new attendees.</strong> Your webcasts, webinars, blog posts and whitepapers will need to be interesting, relevant and easy to share. Then, your participants and raving fans will start forwarding, tweeting and facebooking this content to their like minded friends. This will introduce new people to your event and the type of education and thought leadership that you provide. Also, this will make it easier to search and find your event.</p>
<p>As healthcare providers become more comfortable using social media, there needs to be a  understanding of social media and develop relevant strategies to effectively implement them.</p>
<p><strong><span style="color: #000000;">Interested in finding out more about using social media to provide and enhance medical education?</span> <span style="font-size: medium;"><a href="http://medikly.com/about-2/"><span style="color: #a335b4;">Give us a buzz!</span></a></span></strong></p>
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